Strategic marketing
We'll work with you to put together a programme with content, pricing and timing to meet your needs. This page outlines a suggested development programme and will also show you the services we can offer you either as part of this programme or individually.
Our business development team can help you create a tailored marketing strategy designed to reach your profit goals. This programme utilises an extensive variety of systems designed to streamline and monitor your marketing efforts. From client selection and targeting to scenario planning, we can help you develop and implement a strategic and tactical marketing plan of action.
Please call us if you have any queries
It is important to remember that all of our services are guaranteed. If at the completion of any stage, or at the end of any month, you are not totally satisfied that our work has been of real value to you we will refund that part of your investment.
Client Advisory Board - £2,500 (+vat)
A majority of businesses operate on the assumption that they know what is important to their clients/customers. In fascinating ways, this programme uncovers the reality - which is often quite surprising - by working directly with your clients as if they where on the board of your company. Use this programme to create new partnerships with your key customers and then build on their feedback to create a stronger, much more centred business that generates greater loyalty and, of course, greater profitability.
Marketing Communications Training - £2,000-3,500 (+vat)
Your external communications with your clients/customers are one of the most important vehicles by which your business articulates its value and service. This training will teach your team proven techniques for writing more effective letters, direct mail pieces, and advertisements. The end result is not only improved team to client/customer relations, but enhanced effectiveness of marketing expenditures.
Marketing KPI Determination & Monitoring - £2,500-3,250 (+vat)
The truth is, most businesses aim at nothing and hit it with tremendous accuracy. Surprisingly too, many businesses focus on the wrong customers and inappropriate measures of performance. This programme refocuses you by developing, determining, and monitoring key marketing performance indicators (to include conversion rates, average transaction values, and margins). The result is a more sophisticated management information flow, focused on the activities that produce the result, rather than the result themselves.
Scenario Planning/What-If Analysis - £1,500-2000 (+vat)
Most businesses don't recognise that failing to plan is planning to fail. They fail to plan because it's hard to do. We make it easier for you by utilising a powerful software programme to input key marketing variables and profit goals. From this, our business development team can provide you with target information for detailed performance budgets, outlining specific outcomes and scenarios. This programme is guaranteed to provide you with a more focused marketing direction.
Building a Better Business Programme - £2,600 (+vat)
People go into business to create more life for themselves. More often than not, though, business owners and managers find themselves working IN their businesses, as opposed to ON their business. This is a highly interactive detailed and exciting 13-part video-based training system. It's a programme that gives you advanced strategies to develop "street-smart" marketing that really works, WITHOUT the huge costs usually associated with such programmes.
Making Your Business Really Fly Programme - £1,800 (+vat)
This programme presents the story of a man (Wally Hawryluk) with an interesting perspective on business. He grew his business from nothing to a multi-million pound operation. In the process of describing his experiences, Wally gets owners to determine how they can get their businesses to achieve their maximum value; look at ways to increase revenues without wasting thousands of pounds in marketing expenditure; develop ways to work smarter, not harder; identify small things that make a significant difference; and begin a system to measure everything, so they can most effectively manage the direction their businesses are heading.
Contact us
If you would like further information please call us now to arrange a meeting.